Press & Industry Mentions

Where my perspective on enterprise AI, sales leadership and software delivery has been quoted or cited, including industry research and published commentary.

  • Quoted in GoodFirms research on forward deployed engineering vs IT staff augmentation.
  • Commentary on AI adoption in enterprise delivery teams.
  • Available for expert quotes, panels and podcast interviews.

Press bio

Praveen Jha is Director of Sales & Business Development at Moksh Tech, previously ORTEM Technologies LLC, and Generative AI Instructor at Skillancy. With 14+ years selling enterprise software across the USA, UK, Europe, GCC, ANZ and APAC, he advises founders on AI product GTM and runs private 1:1 coaching on Gen AI and vibe coding. Oracle Cloud Infrastructure 2025 Certified Generative AI Professional. AWS Certified Solutions Architect.

Featured in

GoodFirms: Forward Deployed Engineering Over IT Staff Augmentation (2026)

Forward Deployed Engineering and IT Staff Augmentation Survey (2026), N=133 companies

Finally, we now treat AI as a leverage multiplier for FDEs, hiring and coaching them to orchestrate AI tools effectively rather than just write code themselves.

Key findings from the research

  • ~70% of the 133 surveyed companies already run a formal or informal Forward Deployed Engineering function; another 15% are building one.
  • 85.7% name finding the right talent mix as their hardest challenge, ahead of pricing (60.7%) and defining outcomes (53.6%).
  • 78.6% measure FDE success by pre-agreed business outcomes rather than hours logged.
  • 57.1% say AI now lets a single engineer deliver more, while only 10.7% say FDEs mainly review AI-generated code.

Speaking and interview topics

  • Selling AI & SaaS into enterprise across 6 global markets
  • Vibe coding: what changes when small teams ship like big ones
  • Generative AI on Oracle Cloud Infrastructure and AWS Bedrock
  • Building an outbound engine for AI-native products
  • Fractional sales leadership for pre-Series A founders

Media enquiries: pravinjha7991@gmail.com · +91 96245 85067 · Contact form

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