AI Go-To-Market Consultant

Most AI products do not fail on technology, they fail on go-to-market. I help AI and SaaS companies define who they sell to, how they price, what the sales motion looks like, and how to build a pipeline that compounds.

  • ICP definition, positioning and messaging for AI products.
  • Pricing and packaging for enterprise buyers.
  • Outbound, partner and inbound pipeline design.
  • Sales enablement, playbooks and forecast discipline.

In short

An AI go-to-market consultant helps an AI or SaaS company decide who to sell to, how to position and price the product, and how to build a repeatable pipeline. Praveen Jha covers ICP and positioning, pricing and pilots, outbound, pipeline discipline and international expansion, based on 14+ years selling enterprise software across six markets.

Who it's for

  • AI startups after the first customers: You have product-market signals and need a repeatable way to find the next twenty.
  • SaaS companies adding AI: You need to package, price and position AI features so they increase deal size instead of discounting.
  • Founders selling to enterprise: Pilots that never convert, long security reviews and buyers who say "interesting" and go quiet.
  • Teams expanding internationally: You want first enterprise customers in the US, UK, EU, ANZ, GCC or APAC without burning a year.

Five parts of AI go-to-market

ICP and positioning

Define who buys, why now, and how your AI product wins against incumbents and category noise.

  • Ideal customer profile and buying committee
  • Positioning against incumbents and DIY
  • Messaging by persona

Pricing and packaging

Tiering, pilots, design-partner pricing and contract structures that compress sales cycles.

  • Packaging and tier design
  • Paid pilot and design-partner terms
  • Discount and approval guardrails

Outbound that books meetings

Sequences, signal-based prospecting and SDR playbooks tuned for AI buyers in 6 markets.

  • Target account lists and signals
  • Email and LinkedIn sequences
  • SDR scripts and call guides

Pipeline and forecast hygiene

MEDDIC/MEDDPICC, deal reviews and CRM discipline so the number you commit is the number you ship.

  • Qualification framework
  • Weekly deal reviews
  • CRM stages and dashboards

International expansion

Land your first 10 enterprise customers in the US, UK, EU, ANZ, GCC and APAC without burning a year.

  • Market prioritisation
  • Partner and channel options
  • Local pricing and contracting

How a GTM engagement runs

  1. Diagnose: Wins, losses, current pipeline, pricing and the questions buyers keep asking.
  2. Decide: One ICP, one core message, one pricing model and the channels to test first.
  3. Build: Sequences, collateral, demo flow, pilot terms and CRM set-up.
  4. Run: Weekly pipeline and deal reviews, with changes driven by what the data shows.

Experience behind the advice

  • 14+: Years in enterprise technology sales
  • 300+: Enterprise and SME clients
  • $1.5M: Revenue delivered in 2025
  • 30%: Year-on-year revenue growth
  • 98%: Client retention
  • $40K: Average deal size

Figures from Praveen's time as Director of Sales & Business Development at ORTEM Technologies (January 2021 – September 2026), leading a team of 6 BD professionals across the USA, UK, Europe, Australia, the Middle East and APAC.

Book a free call: calendly.com/pravinjha/30min · WhatsApp +91 96245 85067 · Contact form

FAQ

What does an AI go-to-market consultant do?

They help an AI company decide who to sell to, how to position and price the product, and how to build a pipeline that converts. The work ranges from ICP and messaging to pricing, outbound, deal reviews and market expansion.

Why is selling AI products different?

Buyers are excited by demos but worried about accuracy, data security, cost and change management. Winning means clear use cases, measurable pilots, security answers ready in advance and pricing tied to outcomes.

How should I price an AI product?

It depends on the value delivered and your cost to serve. Common models are per-seat with AI tiers, usage-based, and outcome-linked pricing, usually with a paid pilot. The right choice comes from your buyers and margins, not a template.

Do you also help build the product?

Yes. For product and engineering help, see Build with AI. Many clients combine product and go-to-market work so what gets built can be sold.

Which markets can you help us sell into?

The USA, UK, Europe, Australia, the Middle East and APAC, where Praveen has built and managed pipeline.

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